Under India’s election rules, content deemed as helping a party’s election campaign is not allowed during the “silent” voting phase.
The 68-year-old Modi, who stormed to power in 2014 is facing a tough reelection. Although he has achieved some of his election promises — boosting infrastructure and helping the country’s poor, economic growth has stalled and unemployment is at a 45-year high.
The election commission, which is often accused of lacking teeth, was ordered by the Supreme Court last week to act tough on complaints of poll violations by political leaders.
Any political advertising must be approved by the election authorities so that all spending can be accounted for.
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